Subscribing content to users, as documented here, has been a feature of the Oracle Content Server for many years. Companies use this feature to send out “notification” emails to other users when specific content items have been revised. These subscriptions are either open, which means they can manually be subscribed to, or enforced, which means an administrator assigns specific users to subscriptions. Overall, this feature is important to ensure that when content items change, the proper people are notified and can take action.
The use cases for subscriptions are typically driven by business groups that have a need to ensure high-value content is visible, up-to-date, and if and when it requires an update or review, it is done so proactively with enough forewarning. A common use case for subscriptions is notifying content owners of public facing content when it is about to become out of date. This could be content that the organization has determined should no longer be on the website, given its original creation date, or if it is to remain needs to be updated. In this case, a subscription to, for example, a white paper that references old product names or features, could be sent to the original author or even a team member letting them know that the white paper is about to reach the date it was originally published – 1 year, 2 years, etc. Getting that notification or alert would then prompt the author or team member to update the content with new product names, etc., or decide to expire (retire) the white paper. With such notifications, companies are able to ensure that the content on their website doesn’t become stagnant, which could not only negatively impact SEO but also customer and prospect perception.
There are numerous other use cases for content subscriptions in Oracle WebCenter Content, and I hope you will be able to join me on Tuesday, August 20th for this webinar Accelerate Content Access and Updates with Subscription Notifier for Oracle WebCenter as I share other examples. During this 30-minute webinar, I will also share how Fishbowl’s Subscription Notifier component for Oracle WebCenter Content expands on the features of the Oracle Content Server’s native subscriptions capabilities to bring even more value to organizations using this functionality. I hope you will be able to join us.